Email Usage and Tips

While checking my spam report for the other morning, I noticed that there was a sudden wave of celebrity deaths in my email. (using Google Apps Premier I get a daily quarantine report showing mail that was blocked). It was so thoughtful for all of these spammers to let me know that Madonna and Tiger Woods died, while Angelina Jolie was doing a Victoria Secret lingerie shoot, probably with Jessica Alba.

This week, spammers using fake news reports, next week we will probably have more hurricane and flooding reports, and all are fake trying to get you to open the email and follow a link.

With Spring in full bloom, it's always good to go back to the basics, shed any bad practices you have adopted in crafting your email campaigns, and make sure your email marketing has as much impact as possible. Here are a few tips to help you get the most out of your email marketing process.

Now is the Time to Get Yourself a TRULY Personal E-mail Address

If you work for a company, you were probably issued a work e-mail address that looks something like this: joe.schmoe @ megacompany.com. And if you’re like most people, you’re also probably using your work e-mail address to:

• manage all of your electronic correspondence
• send those “cute” jokes and e-mail chains
• schedule personal appointments
• conduct other personal business

Now, let me ask you a few pretty obvious questions:

• Would you have personal products shipped to you at work?
• Would you want holiday and birthday cards sent to your work address?
• How about your “private” magazines?

I didn’t think so.

The time has come for you to stop using your work e-mail for personal reasons. Yes, my friend now is the time to take the next big e-step and get a REAL personal e-mail address (and domain). Catch up with the millennium and separate your work and your personal e-mail once and for all.