With Spring in full bloom, it's always good to go back to the basics, shed any bad practices you have adopted in crafting your email campaigns, and make sure your email marketing has as much impact as possible. Here are a few tips to help you get the most out of your email marketing process.
- Set your sending schedule - Pick a day and time for your emails (whether they are weekly, biweekly, monthly, etc.) and stick to it. Add it to your calendar and set a reminder. If you can't login during that time, use our Schedule Delivery feature to have your email sent at the date and time you want.
- Make it easy for others to reach you or your company - In the body of your email, show your email recipients multiple ways to get in touch with your company. This can include an email address, a phone number and a postal address. Having a physical address can assure your list members that your company has a real world presence. Be sure your campaign settings are up to date.
Make navigation easier - If your emails tend to be longer, use a table of contents (just like we do). List out each story/article and link it to the item within the email. Your recipients can then navigate directly to the items which interest them.
- Check on your list building activities - Review the different methods you are using to build your email list. If you have not added a sign-up form to your website, its very easy to add one using our Sign-Up Form Creator. Be sure there is a form available on every page of your website. If you own a retail store, add a form at the register. While at conferences and events, bring a form or computer to allow potential customers to sign up on the spot.
Written by Daniel Smith, iContact Senior Product Marketing Manager